adidas Stockholm Marathon expo 2025
EXPO AND RACE PACKET PICKUP
Join the running festivities and get in the spirit at the adidas Stockholm Marathon Expo! All participants running the marathon on May 31st must pick up their race bib at the expo in Lejonhallen at Östermalms IP.
At the expo, you can listen to interviews (see the stage program below), meet our sponsors, and enjoy special offers, discounts, and competitions.
If you pick up your race bib on Friday afternoon, you can also take the opportunity to run the adidas Shake Out Run and attend the pasta party at Stockholm Stadium (read more about the pasta party in the participant information)!
Opening hours for visitors:
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Thursday, May 29: 12:00 AM – 6:00 PM
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Friday, May 30: 10:00 AM – 8:00 PM
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Saturday, June 31: 9:00 AM – 11:00 AM
Meet Our Partners and Exhibitors!
adidas
Our title sponsor adidas welcomes you to their expo store where they will showcase the latest trends and offer great deals.
European Commission
Meet the team from the European Commission and learn more about their ”Run for the Environment” initiative. Read more about the EU Commission here:
Hand in Hand
Be part of Run for Change – an initiative from Hand in Hand for a world without poverty. Stop by, get a temporary tattoo, capture the moment in our photo booth, and show that you’re running for something greater.
Enervit
Welcome to Enervit’s booth at the Stockholm Marathon! Here you’ll find a wide range of energy products – everything you need to perform at your best during the race. Our knowledgeable staff will help you choose the right products to make your race experience the best it can be. Our popular hand-off service is also available for purchase at the booth – while supplies last. Warm welcome from your friends at Enervit!
Mainova Frankfurt Marathon
Probably the most atmospheric finish in the world. Whether you’re a three-hour or six-hour runner, crossing the red carpet into the Festhalle in Frankfurt is every marathon runner’s dream. In the Festhalle, every finisher is celebrated. But the final highlight of the 42.195 km is not the only reason to run: the varied course, flat profile, incredible roadside atmosphere, and great value for participants. https://www.frankfurt-marathon.com
Marathongruppen
Information and a special offer: 1000 SEK discount on registration for Execute.
SpringTime Travel
How heavy is the bag? Guess correctly and win a trip to our Running Week in Portugal this fall! Don’t miss out on our great offers for running trips – maybe the legendary New York Marathon is next? Welcome!
Team Nordic Trail
Team Nordic Trail will offer membership deals, training activities, and prize draws.
Aktivitus
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Demonstration of lactate threshold testing and a special expo offer: Book a Lactate Threshold Test and get a free VO2Max test. Offer must be booked at the booth and performed later at an Aktivitus test clinic.
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Book 30 minutes of free training consultation*.
*Consultation will be scheduled for a later time via phone. -
Selling Nomio products.
Lidingöloppet
Meet us from TCS Lidingöloppet to learn about our races and enter competitions to win race entries. We’re also offering 15% off registration for the 30 km and 15 km races. For those who want to sharpen their fitness this summer, we also offer 15% off the Lidingöloppet Funäsfjällen race on July 12. Learn more at www.lidingoloppet.se
Aqua Nobel of Sweden
The future of recovery drinks is here! Based on naturally mineralized spring water with a high pH, from Skåne of course. Stop by our booth to sample the cleanest electrolyte drink on the market – in a sustainable package.
Styrpe Sport Sunglasses
New models with Bluetooth!
The best Spanish brand of sport sunglasses.
Try the latest sunglasses from Styrpe and choose from hundreds of models, colors, and shapes.
World Sports Group / Ahotu
Find your next epic endurance adventure with Ahotu – the world’s largest sports calendar with over 55,000 events in 190 countries. Your next race is just a click away! Visit our booth for inspiration and a chance to win great prizes.
Supplysport
Supplysport presents the latest from FlipBelt – including the Tahoe Hydration Vest at expo prices. Also featuring smart laundry bags from STNKY Bag and massage tools and supports from Pro-Tec Athletics.
Vasaloppet
Vasaloppet’s summer week includes various cycling and running races across two weekends in August. The races take place along the 90 km Vasaloppet trail between Sälen and Mora. Meet us during all three days of the expo and get inspired for your next challenge.
Flowlife
Welcome to Flowlife at the expo. All visitors are welcome to try massage and training equipment suitable for both running and other sports.
Gococo
Gococo develops performance socks that maximize your running experience. Using smart materials like 37.5® Technology, we keep your feet dry and comfortable – even during the toughest workouts. Our promise? No more blisters, chafing, or distractions. All products are sustainably made in Europe and designed for runners who value quality, comfort, and performance. Discover the difference, step by step. Runners love Gococo on their feet!
Garmin Sweden AB
Garmin will showcase and sell the latest in running watches. Come by to talk watches and pick up a pacer wristband to help optimize your race on Saturday.
Runner’s World
Visit us at Runner’s World.
SPIbelt
Run your marathon without bulky pockets. Stop by and try our running belts.
Shokz
Experience the groundbreaking power of Shokz bone conduction technology! Our patented technology transmits sound directly to your inner ear through your cheekbones, bypassing the eardrum.
This means you can enjoy your favorite sound with high quality while staying fully aware of your surroundings.
Shokz headphones are perfect for active people who love listening to music while training. Visit our booth to experience the power of Shokz and check out the latest models. Welcome to a new era of audio experience!
Marathon in Tanzania & Zimbabwe
Meet Geshom and his ambassadors at their booth and learn more about the Victoria Falls Marathon in Zimbabwe and Mount Kilimanjaro Marathon in Tanzania. Visitors will also hear about an ultra-marathon charity runner raising funds to drill boreholes for clean drinking water for a community in Zimbabwe. Promotional materials and details will also be shared about these international marathon events, both organized by the safari and tourism company Wild Frontiers, based in Zimbabwe and South Africa.
Wizz Air Milano Marathon
Learn more about this fantastic marathon in Milan.
Team Nordic Trail
Run with us – the forest awaits!
We are present in over 50 locations. Tons of running joy. Right now: Visit us and take advantage of our special offer – 1 year of training and membership (new members only).
Feel the community, enjoy nature, and experience great training! Stop by the TNT booth and chat with us about running groups, races, trips, and even corporate teambuilding.
Swedish Greyhound Eyewear
Meet Sweden’s fastest brand at Stockholm Marathon!
Swedish Greyhound will be on-site selling the fastest sport sunglasses you’ve ever seen – at prices that will make competitors sweat.
We are a Swedish brand founded by two childhood friends with a simple mission: to deliver affordable, high-quality, and stylish sport sunglasses for people who live an active and fast-paced life.
Our sunglasses come with UV-400 protection and polarized lenses – perfect for sunny runs and tough challenges.
Stop by, try a pair – and feel the difference!
Joe & The Juice
Feeling hungry? Fresh juices, healthy shakes, and delicious sandwiches…
Come by the Joe & The Juice food truck and say hi!
Stockholm Business Region / Visit Stockholm
Get more information about Stockholm here.
Toyota and Kinto
Toyota and Kinto Share will showcase their hydrogen-powered car, Toyota Mirai, and offer all visitors a discount code for 200 SEK of Kinto Share driving credit if you scan the QR code at the entrance.
ProPud
ProPud Soft Serve: only 25 SEK
High-protein soft serve, lactose-free and with no added sugar. Made with ProPud’s best-selling protein milkshake!
Pacer Booth
You’ll find the pacers at the Garmin booth. This is where you can pick up your pacer wristbands.
STAGE PROGRAM
When you visit the Expo, we recommend you take the opportunity to listen to our inspiring speakers and interviews on stage.
Friday, May 30
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16.35: Maratonlabbet – Running podcast
16:40 – Mohammadreza Abootorabi – Elite runner
16.55 – Fredrik Kjellberg – course director adidas Stockholm Marathon
17.10 – Kristofer Låås ”the course out of a runners perspective” – elite runner
17.25 – Joanna Swica – runner coach
17.40: Maratonlabbet – Running podcast
17.45 – Patrik Mårdh + students – PE teacher at high school Östra Real
18.00 – Daniel Lindström – Runner and editor at the magazine Café
18.15 – Josefine Johnsson– Content creator and elite runner
18.30 – The end